“For a company with such a vision for design and a sensitivity toward user design, Helvetica was just the wrong choice.”

“…Brian Eno calls this the gardener’s approach: nurturing simple things towards greater complexity, carefully planting seeds, and helping them grow to their full potential.”

Peter Bil’ak, 2012. About the development of [Greta typeface and] bottom-up type systems. I Love Typography – Designing type systems: http://ilovetypography.com/2012/04/11/designing-type-systems/